I acted as Associate Creative Director on this project. I oversaw all aspects of the launch and rebrand, including concepting and creative directing the video, photography style, branding, collateral, website and social posts as well as the internal employee rollout campaign. We also made sure to create cinemagraphs for our videos so they worked well on social. (See live site at www.zinus.com)
ECD: Ethan Gunning, ACD/Writers: Laurenne Sala and Abby Merea; Broadcast and SocialĀ Producers:
Lisa Gildehaus, Seng Rimpakone and Amber McIntosh; Director: Chloe Wallace; Production Company:
Canada; Social Production by Meet Kvell; Social photography by Victoria Wall Harris; Work produced atĀ Jack Morton.

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