I was brought in to Creative Direct Raised Real's brand relaunch. I oversaw and designed all the new branding from their new shipping box and innovative cooler that keeps meals frozen, to their collateral, website and photography. It was important to create a brand that felt sophisticated and not overly cutesy while still feeling approachable, warm, and trustworthy. I wanted to bring in more color without overwhelming the brand palette or distracting from the product, so we created patterns using the food ingredients themselves.   
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