I was brought in to Creative Direct Raised Real's brand relaunch. I oversaw and designed all the new branding from their new shipping box and innovative cooler that keeps meals frozen, to their collateral, website and photography. It was important to create a brand that felt sophisticated and not overly cutesy while still feeling approachable, warm, and trustworthy. I wanted to bring in more color without overwhelming the brand palette or distracting from the product, so we created patterns using the food ingredients themselves.
After the brand and website relaunch, acquisition went up 50%.
Creative Director/Art Director: Kat Michie
Creative Director/Copywriter: Abby Merea
Illustrator: Betsy Freeman
Photography: Annabelle Breakey (food and lifestyle)