Radioshack Holiday Campaign

Our strategy for RadioShack was all around the idea of being a "champion" to your loved ones, by giving the perfect gifts this Holiday Season. We came up with the idea of normal people turning into superheroes at the moment of gift giving. It was so fun working on this campaign, art directing everything from costumes, wrapping paper, home styling and special effects. We collaborated with well-known comic illustrator Darick Robertson on costume design.

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