Radioshack DIY

Radioshack’s heritage begins with do-it-yourself electronics and projects. With the rise of hacker spaces, Maker Faire and Instructables, we wanted to stay in the conversation by launching the Great Create, a call to action for makers to submit their projects to showcase on RadioShack and share with the maker community. We launched with a couple of DIY QR codes as print ads in WIRED magazine, that, when scanned, point you to the “making of” videos.

We used our banner ads to teach you how to connect circuits, taking a simple circuit schematic and showing you how to make it work to light up the Great Create logo.
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