Levi's Norte A Sur

Levi's teamed with Discovery Español to send five bilingual travelers down the Panamerican route (Alaska to Argentina). Dieste was challenged to document their route, catalog the episodes, and involve the community. I designed this site and campaign to show their journey and be able to filter by traveler, attitude, and conversation. The partners and community could also easily add to the conversation with each other and the five travelers.

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